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A Company groups contacts that belong to the same customer. If you’re B2B, this is where your account hierarchy lives.

Why use companies

  • See every conversation from a customer, across every employee.
  • Slice analytics by customer, not just by contact.
  • Route all of one company’s conversations to a dedicated account manager.
If you’re B2C, you can safely ignore companies.

Create a company

  • Companies → New company → fill name, website, industry, notes.
  • Or from a contact profile, click Company → + Create new.
From the company page, click Add contact and pick from the contact list. Or on any contact, set the Company dropdown. A contact can belong to one company at a time.

Company fields

FieldUse
NameDisplayed everywhere
WebsiteClickable link; also used for deduping on create
IndustryGrouping in analytics
NotesInternal free-form
Custom fieldsAnything — plan tier, CRM ID, renewal date

In the Inbox

Every conversation shows the contact’s company in the context drawer. Click to jump to the company profile.

Assigning by company

Build an assignment rule on contact.company equals "Acme" to always route that customer to a specific teammate. See Assignment rules.

Merging companies

If you accidentally create two companies for the same customer:
  • Open the duplicate.
  • ⋯ → Merge into another company.
  • Pick the target. All contacts move over; conversations are preserved.
Merges are permanent.

Deleting a company

⋯ → Delete. Contacts stay; they just lose their company link. Confirm first — deletion is immediate.