The Contacts list
Open Contacts from the sidebar. Each row shows:- Name (or “unknown” until the contact provides one)
- Email and phone if known
- Channels where you’ve talked
- Last message timestamp
- Conversation count
- Tags
Where contacts come from
A contact is created the first time we see someone:- Webchat — a new browser session. When they share an email, we merge.
- Email — from the
Fromheader. - WhatsApp — the sender’s phone number.
- Instagram / Messenger — the Meta-side user ID (they stay anonymous to you, not to Meta).
- Shopify — the buyer’s email on the order.
Identity merging
If a contact shows up with the same email across two channels (say webchat and email), we merge them into one contact automatically. All conversations, on all channels, end up on one profile. You can also merge manually in rare cases the system missed:- Open one of the two contacts.
- Click ⋯ → Merge into another contact.
- Pick the target.
Tags on contacts
Separate from conversation tags. Contact tags stick around forever (vip, german-speaking, wholesale-partner) — conversation tags are thread-level.
Add contact tags from the contact’s profile. They’re available as fields in flow Conditions.